Market Rent
Studies

The assignment estimates market rent — the rent that a property could reasonably command under specified lease terms — based on comparable rental evidence, lease structures, and property characteristics. The conclusion is expressed as a rent (per square foot or per unit, for example) and is tied to the stated lease terms. Assumptions about lease structure, tenant improvements, and expense responsibility are made explicit.

Owners use market rent studies to set or reset asking rents, evaluate lease renewals, and benchmark against competing properties. Tenants use them to assess whether proposed rents are competitive. Leasing brokers and property managers may request them to support negotiations. For example, an owner renewing a multi-tenant industrial lease may want a supported view of market rent for that unit type.

The analysis considers the subject's location, condition, and unit/space mix; comparable rental transactions; lease terms including length, escalations, and expense structure; concessions and tenant improvements; and current vacancy and competition. The conclusion depends on the lease assumptions selected and is specific to the property and lease context; it is not a general market average.

We begin by discussing the property and the lease context to confirm the question the study answers and the assumptions to test. After agreeing on scope, we collect rental data, research comparable leases and competing properties, analyze the evidence, and develop a supported rent conclusion. We deliver a written analysis stating the assumptions, the data relied on, and the conclusion, with scope, fees, and timing depending on the property and market.